LAST UPDATED · June 10, 2026
This Privacy Notice explains how Move Analytical LLC (“Move Analytical,” “we,” “us,” or “our”) collects, uses, discloses, and otherwise processes personal data in connection with our software, related support services, license activation services, websites, and business communications.
This Privacy Notice applies where Move Analytical acts as the controller of personal data described in this Notice. This Privacy Notice also applies to individuals located in the European Economic Area (“EEA”) and the United Kingdom (“UK”) and is intended to comply with applicable data protection laws, including the General Data Protection Regulation (“GDPR”) and the UK GDPR.
1. Who We Are
Move Analytical LLC
2012 Henniker St
Apex, NC 27523-5283
[email protected]
[email protected]
www.moveanalytical.com
2. Scope of This Notice
This Privacy Notice applies to personal data we process in connection with:
- installation, activation, updating, and use of our software;
- license administration, including kit-linked, seat-based, subscription-based, and instrument-based entitlements;
- telemetry, diagnostics, and product analytics, to the extent Move Analytical deploys cloud-connected or telemetry-enabled features;
- customer support, maintenance, and training;
- order fulfillment, account management, and business communications; and
- use of our websites or hosted documentation, where applicable.
This Privacy Notice does not apply to third-party software, tools, websites, or services that are subject to their own privacy notices, including separately obtained software such as instrument-vendor software or Skyline.
3. Telemetry and Customer Data
Our software is intended to support analytical workflows that may involve sensitive, proprietary, confidential, or regulated scientific and laboratory information.
Our ordinary telemetry practices are intended to work as follows:
- We collect limited technical, operational, licensing, diagnostic, and usage information necessary to operate, maintain, and improve the software.
- Where telemetry data constitutes personal data, we process it in accordance with applicable data protection laws, including on the basis of legitimate interests in improving software performance, security, and reliability, except where consent is required.
- You may have the ability to disable or limit telemetry features depending on system configuration and deployment environment.
- We do not intend, through ordinary telemetry operation alone, to collect your raw experimental data, proprietary sample data, scientific result data, or other substantive research content merely because you use the software.
- If you choose to send us logs, screenshots, exported files, sample files, or other materials through support channels, those materials may contain personal data, confidential information, or regulated information, and we will process them in accordance with this Notice and any applicable support arrangement.
- Where required by applicable law, telemetry processing is subject to appropriate legal bases and user rights. We do not use telemetry for automated decision-making that produces legal or similarly significant effects.
4. Categories of Personal Data We Collect
Depending on how you interact with us, we may collect the following categories of personal data.
A. License, activation, and commercial information
- name, business contact information, institution, and company name;
- order, reseller, shipping, kit, entitlement, and account information;
- activation key status, activation events, Project-linking metadata, seat assignment, instrument association, subscription status, and entitlement metadata;
- billing and commercial records, where applicable.
B. Device and technical environment information
- device identifiers and locally generated installation identifiers;
- operating system, version, locale, language, and similar environment metadata;
- software version, build number, configuration state, and update status;
- compatibility and hardware-related metadata reasonably necessary for support or diagnostics.
C. Usage and telemetry information
- feature usage events;
- workflow status indicators;
- counts and metrics related to licensing, activation, Project creation, and permitted use;
- crash reports, error logs, diagnostic information, and reliability metrics;
- timestamps and associated technical metadata.
D. Support and communications information
- name, email address, employer or institution, and role;
- support requests, correspondence, and ticket history;
- logs, screenshots, exported files, and attachments you provide to us;
- records of training, onboarding, demo, or support interactions.
E. Website and documentation information
If you use our website or hosted documentation, we may collect standard web interaction data such as IP address, browser and device metadata, pages accessed, and related technical log information, including through third-party infrastructure providers (such as hosting and CDN services).
We use Google Analytics and Google Ads conversion tracking on our website. These services set cookies and similar identifiers on your device to measure site usage, attribute marketing performance, and report on advertising effectiveness. Information collected through these services (such as IP address, page activity, and pseudonymous identifiers) is processed by Google in accordance with its own privacy notice. Beyond these analytics and advertising cookies, our website uses only cookies that are strictly necessary for site functionality and security.
We also collect contact and professional information submitted via our website contact form (including name, email, phone number, company name, primary application area, and interest indicators).
To access gated resources (such as downloadable materials or videos), you submit your email address and we send you a verification link by email. Clicking the link confirms your address and grants your browser access to the gated content; downloads are delivered directly to your browser, not by email. We use the verified email address to provide the requested resource, to maintain a record of access for security and audit purposes, and — where you opt in — to send technical updates. You may withdraw consent to technical updates at any time by following the unsubscribe instructions in those communications.
5. Sources of Personal Data
We collect personal data:
- directly from you;
- from your employer, institution, distributor, or purchasing contact;
- from your use of the software and related services;
- from support requests and communications;
- from resellers, implementation partners, and service providers involved in fulfillment or support; and
- from publicly available or compliance-related sources where necessary.
6. How We Use Personal Data
We use personal data for the following purposes:
A. To provide and administer the software
- to deliver, activate, validate, and administer software entitlements;
- to link software use to the applicable license entitlement, including purchased kits, activation keys, seat assignments, subscriptions, or instrument designations;
- to provide required updates, compatibility checks, and version control.
B. To operate, secure, and improve the software
- to monitor performance, reliability, and diagnostics;
- to investigate crashes, defects, compatibility issues, and security issues;
- to improve functionality, usability, quality, and interoperability.
C. To enforce licensing and protect our rights
- to verify authorized use;
- to detect misuse, fraud, circumvention, unauthorized sharing, or abuse of activation and licensing controls;
- to protect the integrity of our products, systems, and commercial model.
D. To provide support and communicate with customers
- to respond to inquiries, support requests, and training needs;
- to provide product notices, compatibility notices, required update notices, and service communications;
- to manage customer relationships and operational communications.
E. To manage our business operations
- to maintain records, fulfill orders, manage invoicing, and administer our business;
- to support internal reporting, quality management, planning, and continuity;
- to evaluate and improve our products and services.
F. To comply with legal obligations
- to comply with applicable law, regulation, court order, lawful request, accounting requirement, tax obligation, sanctions requirement, or other legal process;
- to establish, exercise, or defend legal claims.
G. Legal Bases for Processing (EEA/UK Users)
Where required under applicable data protection law, we rely on the following legal bases for processing personal data:
- performance of a contract (e.g., provision and support of the software);
- legitimate interests (e.g., security, diagnostics, product improvement, and fraud prevention), except where overridden by your rights;
- consent, where required (e.g., for optional communications or certain analytics uses); and
- compliance with legal obligations.
7. Telemetry and Diagnostics
Our software may collect and transmit telemetry over the internet when connectivity is available. Telemetry may include:
- activation and validation events;
- Project creation, kit-linking, seat-assignment, instrument-association, and subscription-validation metadata;
- software version, build, and update status;
- error logs, crash information, and performance signals;
- feature usage and workflow events; and
- compatibility and configuration metadata.
We use telemetry to:
- administer licensing and entitlement controls;
- support customers and troubleshoot issues;
- improve product quality, performance, and reliability;
- understand feature usage and guide development; and
- detect misuse, fraud, or circumvention.
Where required by applicable law, telemetry processing is subject to appropriate legal bases and user rights. We do not use telemetry for automated decision-making that produces legal or similarly significant effects.
Offline use
If the software is offline, telemetry transmission may be delayed or unavailable until connectivity is restored. Certain support, validation, update-related, or service-related functions may be limited or deferred in offline environments.
8. Support Materials
If you contact us for support, we may process the information you provide, including logs, screenshots, exported files, email content, and other diagnostic materials.
You should avoid including personal data, confidential information, or regulated information in support materials unless strictly necessary for the support request. If you choose to send such materials, you represent and warrant that you are authorized to disclose such information to Move Analytical and that doing so does not violate any applicable law, agreement, or third-party rights. Move Analytical’s processing of such materials is limited to the support purpose and does not constitute any assumption of liability with respect to the contents.
A. Fee-for-Service Analytical Testing
In connection with our fee-for-service analytical testing services (including MoveKit CE Service, MoveKit Aminos+, and Custom LC or CE-MS Methods), we process sample submission information, project metadata, and analytical outputs provided to or generated for customers. Such processing is performed pursuant to the applicable service agreement or statement of work governing the engagement and is limited to the purposes of providing the contracted service, quality assurance, and reporting results to the customer. Scientific data, sample metadata, and analytical outputs from service engagements are not personal data in most circumstances, but where they are associated with identifiable individuals (for example, contact details for sample submission logistics), they are handled in accordance with this Notice and the applicable service contract.
Where Move Analytical publishes aggregated, de-identified performance metrics, case studies, or example reports derived from service engagements, no personal data of individual clients or laboratory personnel is disclosed without consent, and any recognizable project content requires client permission prior to publication.
9. Disclosure of Personal Data
We may disclose personal data to:
- vendors and service providers that support hosting, diagnostics, analytics, communications, storage, support, ticketing, security, or related functions;
- distributors, resellers, and implementation partners involved in fulfillment, deployment, or support;
- professional advisers, including lawyers, accountants, auditors, insurers, and financing partners;
- regulators, authorities, courts, law enforcement, and other parties where required by law or legal process; and
- a purchaser, investor, successor, affiliate, or transaction counterparty in connection with a merger, acquisition, financing, restructuring, or sale of assets, subject to appropriate confidentiality and transition protections.
We do not sell personal data in exchange for money. We do not sell or share personal information as those terms are defined under the California Consumer Privacy Act (CCPA). Nothing in this Notice restricts our ability to disclose aggregated, de-identified, or anonymized information that does not identify any individual, which we may use or share freely. We may transfer personal data to jurisdictions outside the EEA or UK (including the United States). Where required by applicable law, we implement appropriate safeguards for such transfers, such as Standard Contractual Clauses approved by the European Commission or other lawful transfer mechanisms.
10. Data Retention
We retain personal data only for as long as necessary for the purposes described in this Notice, including to:
- provide and support the software;
- administer licenses, kits, subscriptions, activation records, entitlement records, and commercial relationships;
- maintain business, legal, accounting, tax, and compliance records;
- resolve disputes and enforce agreements; and
- improve and secure our products and services.
Retention periods vary depending on the type of data, the purpose of processing, and applicable legal requirements.
11. Data Security
We use reasonable technical and organizational measures designed to protect personal data against unauthorized access, disclosure, alteration, and destruction. We maintain administrative, technical, and physical safeguards designed to comply with applicable data protection requirements, including those under the GDPR where applicable. These measures may include access controls, authentication, logging, encryption in transit where appropriate, vendor management controls, and internal access restrictions. THE SECURITY OF PERSONAL DATA DEPENDS IN PART ON THE SECURITY OF YOUR OWN SYSTEMS, DEVICES, AND CREDENTIALS. YOU ARE RESPONSIBLE FOR MAINTAINING THE SECURITY OF YOUR CREDENTIALS AND FOR ANY ACTIONS TAKEN USING THEM.
No method of transmission or storage is completely secure, and we cannot guarantee absolute security. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, MOVE ANALYTICAL DISCLAIMS ANY LIABILITY FOR UNAUTHORIZED ACCESS TO OR DISCLOSURE OF PERSONAL DATA THAT OCCURS DESPITE REASONABLE SECURITY MEASURES.
12. Your Rights
Depending on your location and applicable law, you may have the right to:
- request access to personal data we hold about you;
- request correction of inaccurate or incomplete data;
- request deletion of personal data;
- request restriction of processing;
- object to certain processing, including processing based on legitimate interests;
- request portability of data you provided to us; and
- withdraw consent where processing is based on consent.
For individuals in the EEA or UK, these rights are provided under the GDPR. You also have the right to lodge a complaint with a supervisory authority in your country of residence, place of work, or where an alleged infringement has occurred.
To exercise applicable rights, contact us at: [email protected]
We may take reasonable steps to verify your identity before responding to a request. We may decline or limit a request to the extent permitted by applicable law, including where the request is manifestly unfounded or excessive, where complying would adversely affect the rights of others, or where an exception applies. We will respond within a reasonable time consistent with applicable law.
13. Additional Disclosures for California Residents
If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, “CCPA”), provides you with certain additional rights regarding the personal information we collect about you. This section supplements the rest of this Privacy Notice.
Categories and purposes. The categories of personal information we collect, the sources from which we collect it, and the business and commercial purposes for which we use it are described in Sections 4, 5, and 6 of this Notice. We collect these categories for the business purposes described in Section 6.
No sale or sharing. We do not “sell” or “share” personal information as those terms are defined under the CCPA. We do not use or disclose sensitive personal information for purposes other than those permitted under the CCPA.
Your California rights. Subject to applicable exceptions, as a California resident you have the right to: (a) know what personal information we have collected about you, including the categories of personal information, the categories of sources, the business or commercial purpose for collecting it, and the categories of third parties to whom we have disclosed it; (b) request deletion of your personal information; (c) request correction of inaccurate personal information; and (d) not be discriminated against for exercising any of these rights.
Exercising your rights. To exercise any of these rights, please contact us at [email protected]. We will verify your identity before processing your request. You may also designate an authorized agent to make a request on your behalf, subject to our verification of the agent’s authority and your identity. We will respond to verifiable consumer requests within forty-five (45) days of receipt, as required by the CCPA. If we need additional time, we will notify you of the reason and extension period in writing.
Retention. We retain each category of personal information for as long as reasonably necessary for the business or commercial purpose for which it was collected, as described in Section 12 of this Notice.
14. Children
Our software and services are intended for professional, institutional, laboratory, research, and business users and are not directed to children.
15. Third-Party Software and Services
Our software may interoperate with third-party products, tools, or services, including separately obtained software such as instrument-vendor software or Skyline. Those third parties process personal data under their own terms and privacy notices. We are not responsible for the privacy practices of third-party products or services that we do not control.
16. Changes to This Notice
We may update this Privacy Notice at any time in our sole discretion to reflect changes in our practices, technologies, legal requirements, products, or services. When we do, we will update the effective date above. Continued use of our software or services following the posting of a revised Notice constitutes your acceptance of the updated Notice. If we make material changes, we may provide additional notice where required by law.
17. Contact Us
If you have questions about this Privacy Notice or our data practices, contact:
Move Analytical LLC
2012 Henniker St
Apex, NC 27523-5283
[email protected]
[email protected]
www.moveanalytical.com
18. EU/UK Representative
Where required by applicable law, Move Analytical may designate a representative in the EEA and/or UK. Details of such representative will be made available upon request.